1. Improved Artificial Intelligence
Artificial intelligence is set to take over the world! Is there any job that is safe?
For example, Microsoft and Uber are two companies – in addition to malls, sports arenas and campuses – that are using Knightscope K5 robots to “patrol parking lots and large outdoor areas to predict and prevent crime. The robots can read license plates, report suspicious activity and collect data to report to their owners.” You can rent these R2-D2-like robots for $7 an hour — which is less expensive than a human security guard’s wage.
Artificial intelligence will soon be the driving force behind many services, and currently we’re already seeing it implemented in such areas as:
- Customer service chatbots (25% of customer service will use virtual assistant technology by 2020, up from 2% in 2017)
- Basic communication
- Product recommendations
- Content creation
- Email personalization
- E-commerce transactions
(Src: https://www.singlegrain.com/digital-marketing/digital-marketing-trends-you-cant-ignore /)
2. Chatbots
Chatbots are showing up everywhere, from business websites to mobile apps and social media newsfeeds. They can serve a variety of purposes, but most often they are used to answer simple questions or help a user accomplish a simple task.
Some of the most advanced chatbots are deployed by enterprise companies as virtual assistants or even digital concierges.
But new uses for chatbots are emerging all the time, including:
- Lead qualification
- Shopping assistance
- Website browsing guidance
- Knowledgebase research
- Talent recruiting
- Self-service
- Accessibility
(Src: https://www.jeffbullas.com/digital-marketing-trends-2019/)
3.Video Marketing
Video marketing is one of, if not the, most important marketing trend today and likely for the next 5-10 years. These numbers show the importance of incorporating video into your digital marketing strategy in 2019:
- 70% of consumers say that they have shared a brand’s video
- 72% of businesses say video has improved their conversion rate
- 52% of consumers say that watching product videos makes them more confident in online purchase decisions
- 65% of executives visit the marketer’s website and 39% call a vendor after viewing a video
(Src: https://www.singlegrain.com/digital-marketing/digital-marketing-trends-you-cant-ignore/ )